环球在线南亚东南亚报道 

Global Online South Asia & Southeast Asia Report

“象”往云南引宾来 携手

马来西亚共绘世界花园新图景 

Yearning for Yunnan, Welcoming Global Guests — Joining Hands with Malaysia to Build a New Landscape of the World’s Garden

       9月18日，第二十四届中国昆明国际花卉展暨IFEX昆明国际花卉园艺展、2026云南咖啡展、2026云南茶博会在昆明开幕。展会以“‘象’往云南 世界花园”为主题，打造花卉、咖啡、茶、热植、小浆果五大高原特色产业联展新模式，吸引多国客商，马来西亚组团赴昆观展对接，充分展现云南特色农业集聚优势与对外开放活力。

        On September 18, the 24th China Kunming International Flower Exhibition & IFEX Kunming International Horticulture Exhibition, 2026 Yunnan Coffee Exhibition and 2026 Yunnan Tea Expo opened in Kunming. Centered on the theme of “Yearning for Yunnan, the Garden of the World”, the exhibition created a new joint‑exhibition model covering five plateau‑characteristic industries: flowers, coffee, tea, tropical plants and small berries. It attracted merchants from multiple countries, with a Malaysian delegation coming to Kunming for exhibition visits and business matching, fully demonstrating Yunnan’s agglomeration advantages in characteristic agriculture and its vitality of opening‑up. 

        中国花卉协会副会长赵良平、荷兰王国驻华大使馆公使霍齐德、哥伦比亚共和国驻华大使馆公使丹尼•克鲁斯、山东省副省长陈平出席开幕式并致辞，云南省副省长王学勤致辞并宣布开幕。

        Zhao Liangping, Vice President of China Flower Association; Hozid, Minister of the Embassy of the Kingdom of the Netherlands in China; Danny Cruz, Minister of the Embassy of the Republic of Colombia in China; and Chen Ping, Vice Governor of Shandong Province attended the opening ceremony and delivered speeches. Wang Xueqin, Vice Governor of Yunnan Province, addressed the ceremony and announced the official opening.

       本次展会总面积达8万平方米，汇聚全球21个国家及港澳台地区850余家花、咖、茶企业，来自102个国家的4.1万名专业采购商云集春城，马来西亚与西班牙、印度、尼泊尔、俄罗斯等国组团观展。全国16个省区市行业专家，云南7州市41个主产县区四千余名产业链从业者参会，展会规模与行业热度再创新高。

        With a total exhibition area of 80,000 square meters, the event brought together more than 850 flower, coffee and tea enterprises from 21 countries across the world as well as Hong Kong, Macao and Taiwan regions. Some 41,000 professional purchasers from 102 countries gathered in the Spring City, with delegations from Malaysia, Spain, India, Nepal, Russia and other countries visiting the show. Industry experts from 16 provincial‑level regions nationwide and over 4,000 industrial‑chain practitioners from 41 major‑producing counties and districts across 7 prefectures and cities in Yunnan took part in the event, setting new records for exhibition scale and industry enthusiasm.

       展区内玫瑰、百合、朱顶红等云南优势花卉品种集中亮相，新品种、新技术纷纷登场。3万平方米智慧农业专区，展示智能灌溉、花卉分拣、AI环境调控等现代农业装备。同期举办咖啡手冲、杯测赛事，推动花咖茶跨界融合，打造沉浸式产业交流场景。

        Yunnan’s signature flower varieties including roses, lilies and amaryllis were on full display, alongside numerous new varieties and technologies. The 30,000‑square‑meter smart agriculture zone showcased modern agricultural equipment such as intelligent irrigation, flower sorting and AI‑powered environmental regulation. Coffee hand‑brewing and cupping competitions were held concurrently to boost cross‑industry integration of flowers, coffee and tea, and build immersive industrial exchange scenarios.

       本届展会创新采用“双主宾国+主宾省”办展模式，以云南面向南亚东南亚辐射中心区位优势，联动马来西亚深化跨境产业交流，邀约荷兰、哥伦比亚作为主宾国，山东作为主宾省，打通国内外产业资源对接通道。荷兰带来26家园艺企业组成大型展团，展示花卉全产业链技术，围绕品种权保护、智慧园艺开展多场专题研讨。主宾省山东带来牡丹、平阴玫瑰、高山杜鹃等特色产品，通过专场推介与签约活动，深化鲁滇花卉产业协作。

        The exhibition innovatively adopted the “two guest countries + one guest province” format. Leveraging Yunnan’s geographic edge as a radiation center for South and Southeast Asia, it deepened cross‑border industrial exchanges with Malaysia. The Netherlands and Colombia served as guest countries, and Shandong Province as the guest province, opening up channels for matching domestic and international industrial resources. The Netherlands sent a large delegation of 26 horticultural enterprises to present full‑chain flower technologies and host special seminars on variety‑right protection and smart horticulture. Shandong brought featured products such as peonies, Pingyin roses and alpine azaleas. Through special promotion sessions and signing ceremonies, it strengthened flower‑industry cooperation between Shandong and Yunnan.

       种业创新是展会一大亮点。活动面向大众开展月季新品种征名，并举办切花新优品种评选赛，70组品种同台比拼，“椒华”“颂声”“回家”“期希”等云南自育月季集中亮相，彰显云花种业自主创新实力。

        Seed‑industry innovation was a major highlight. A public‑naming campaign for new rose varieties and a competition for premium new cut‑flower varieties were organized. Seventy entries competed on‑site, featuring Yunnan‑bred rose cultivars including “Jiaohua”, “Songsheng”, “Huijia” and “Qixi”, which demonstrated the independent innovation capacity of Yunnan’s flower seed industry.

       展会配套28场产业活动，设立“云花出口企业专区”，举办“云花出海”国际产销对接会，邀请海关、税务等部门为出口企业答疑。马来西亚采购商现场洽谈对接，助力云花、云茶、云咖抢抓东南亚市场机遇，持续扩大云南高原特色农产品全球“朋友圈”。

        Twenty‑eight industrial events were held alongside the exhibition. A special zone for Yunnan flower‑export enterprises was set up, and the “Yunnan Flowers Going Global” international production‑and‑marketing matching event was staged. Customs, taxation and other authorities provided policy support for export‑oriented enterprises. Malaysian purchasers held on‑site negotiations, helping Yunnan’s flowers, tea and coffee seize opportunities in Southeast Asian markets and further expand the global network of Yunnan’s plateau‑characteristic agricultural products.