联动权威媒体，赋能出海生态——环球在线“一带一路”企业出海战略研究中心揭牌仪式在昆举行

       Leveraging Authoritative Media to Empower the Go-Global Ecosystem: Inauguration of the Global Online Belt and Road Enterprise Global Expansion Strategy Research Center Held in Kunming

环球在线一带一路报道

Global OnlineBelt and RoadCoverage

       2025年9月23日上午，环球在线、际格投资集团·景域文旅公司（以下简称景域文旅）联合创办的环球在线“一带一路”企业家出海战略研究中心授牌暨经贸合作&ESG可持续发展国际高峰论坛启动仪式在景域文旅云南公司隆重举行。

        On the morning of September 23, 2025, the inauguration ceremony of the Global Online "Belt and Road" Entrepreneurs' Global Expansion Strategy Research Center—jointly established by Global Online and Jingyu Cultural Tourism (a subsidiary of Jige Investment Group)—as well as the launch ceremony of the International Summit Forum on Economic and Trade Cooperation & ESG Sustainable Development, were grandly held at the Yunnan office of Jingyu Cultural Tourism.

        环球在线“一带一路”企业出海战略研究中心依托中国轻工业联合会、环球在线、清华智库、一带一路网等权威平台，在国家“一带一路”倡议迈入高质量发展的新阶段应运而生。中心旨在赋能中国出海企业有效应对全球市场挑战，精准把握国际发展机遇，实现可持续、高质量的国际化发展，推动民营企业经济更高水平的开放与全球竞争力提升。

        The Global Online “Belt and Road” Enterprise Global Expansion Strategy Research Center was launched in the new, high-quality development phase of China’s Belt and Road Initiative. It is anchored by the authoritative resources of the China National Light Industry Council, Global Online, Tsinghua Think Tank, and Belt and Road Portal. The Center is dedicated to equipping Chinese enterprises with the capabilities to navigate global market challenges, pinpoint international growth opportunities, and achieve sustainable, high-caliber internationalization—ultimately accelerating a higher level of opening-up and a stronger global competitive edge for China’s private-sector economy.

     云南省政府参事、云南省民营企业家协会书记，环球在线总编辑、中心主任杨成林，际格投资集团·景域文旅董事长兼CEO杨光、际格投资集团·景域文旅区域总经理（合伙人）张宏兵及景域文旅云南公司全体员工出席了本次活动。活动现场，嘉宾们共同见证了研究中心的授牌仪式以及高峰论坛的启动，为推动“一带一路”企业出海领域的合作迈出了坚实的一步。

        Attending the ceremony were Mr. Yang Chenglin, Counselor to the Yunnan Provincial Government, Party Secretary of the Yunnan Private Entrepreneurs Association, Editor-in-Chief of Global Online, and Director of the Research Center; Mr. Yang Guang, Chairman & CEO of Jige Investment Group · Jingyu Cultural Tourism; Mr. Zhang Hongbing, Regional General Manager (Partner) of Jige Investment Group · Jingyu Cultural Tourism; and all staff members of Jingyu Cultural Tourism’s Yunnan office. Guests jointly witnessed the unveiling of the Research Center and the official launch of the summit forum, marking a solid step toward deeper collaboration in advancing Chinese enterprises’ global expansion under the Belt and Road framework.

       授牌仪式上，际格投资集团董事长兼CEO杨光表示，研究中心的成立是响应国家“一带一路”倡议的重要举措。“一带一路”企业家出海战略研究中心将以昆明为基地，建立一支由国内外专家、学者、企业家组成的出海社群，深入研究“一带一路”沿线国家和地区的经济、政治、文化等方面的情况，为企业提供精准的市场分析和战略规划服务。同时，研究中心还将搭建“中国企业出海”平台，并计划在全球建立30个“企业出海驿站”，招募筛选50家企业加入出海企业家社群，定期举办各类研讨会、论坛等活动，促进企业之间的交流与合作，推动企业在“一带一路”沿线国家和地区的投资和发展。

        At the unveiling ceremony, Mr. Yang Guang, Chairman & CEO of Jige Investment Group, stated that the establishment of the Research Center is a pivotal response to the nation’s Belt and Road Initiative. Headquartered in Kunming, the Belt and Road Entrepreneurs’ Global Expansion Strategy Research Center will assemble a community of domestic and international experts, scholars, and business leaders to conduct in-depth analyses of the economic, political, and cultural landscapes of B&R countries. It will deliver precise market intelligence and strategic-planning services for enterprises. Simultaneously, the Center will build a “China Enterprises Go Global” platform and intends to set up 30 overseas “Go-Global Support Stations” worldwide, recruiting and screening 50 companies to join the outbound-entrepreneur community. Regular seminars, forums, and networking events will be organized to foster cross-company collaboration and accelerate Chinese investment and development across Belt and Road markets.

      云南省政府参事、云南省民营企业家协会书记，从自然风光、民族风情、历史文化、宜人气候四大维度，深度剖析了云南作为中国面向南亚、东南亚重要门户的独特区位优势。同时，他以“郑和下西洋” 这一承载着开放探索精神的历史事件为引，生动阐释了新时代背景下企业家 “出海” 的重要价值与关键作用，为云南企业把握区域发展机遇、拓展对外合作空间提供了清晰的方向。

        In his address, Mr. Yang Chenglin—Counselor to the Yunnan Provincial Government and Party Secretary of the Yunnan Private Entrepreneurs Association—dissected Yunnan’s distinctive gateway advantages from four perspectives: natural scenery, ethnic culture, historical heritage, and a pleasant climate. Positioning the province as China’s primary portal to South and Southeast Asia, he invoked Zheng He’s fifteenth-century voyages as a timeless emblem of open exploration. Drawing on this legacy, Mr. Yang illuminated the strategic value and pivotal role of entrepreneurial “going-global” in the new era, offering Yun nanese enterprises a clear road map for seizing regional opportunities and expanding external cooperation.

     环球在线总编辑、中心主任杨成林在致辞中表示，环球在线将紧紧围绕习近平总书记指引的战略方向，扎实推进各项工作，充分发挥媒体的桥梁纽带作用，为研究中心和高峰论坛提供全面、深入、高效的宣传推广服务，助力其影响力与传播力的提升。

        In his remarks, Mr. Yang Chenglin, Editor-in-Chief of Global Online and Director of the Research Center, stated that Global Online will closely follow the strategic direction set by President Xi Jinping, steadily advance all related work, and give full play to the media’s role as a bridge and bond. The platform will provide comprehensive, in-depth and high-impact publicity and promotion services for the Research Center and the summit forum, continuously amplifying their influence and reach.

      作为本次活动的重要环节，经贸合作&ESG可持续发展国际高峰论坛也正式启动。该论坛将以“绿色、可持续、共赢”为主题，邀请国内外知名企业家、专家学者、政府官员等共同探讨企业在“一带一路”沿线国家和地区开展经贸合作的机遇和挑战，以及如何实现企业的可持续发展。论坛将通过主旨演讲、圆桌论坛、项目对接、招商策展等形式，为企业提供一个项目交流、经验分享、资源对接的平台。

        A cornerstone of the event was the official launch of the International Summit on Economic & Trade Cooperation and ESG-Sustainable Development. Convening renowned entrepreneurs, leading scholars, and senior government officials from China and abroad, the forum will be anchored in the theme “Green, Sustainable, Win-Win.” Through keynote speeches, panel discussions, project match-making sessions, and curated investment exhibitions, it will dissect both the opportunities and challenges of doing business along the Belt and Road while charting pathways to corporate sustainability. The summit is designed as a one-stop platform for project exchange, best-practice sharing, and targeted resource alignment.

       此次揭牌仪式的成功举行，标志着云南在企业出海服务体系建设上迈出了重要一步。正如景域文旅云南公司总经理张宏斌所言：“我们要以昆明为起点，让研究中心成为连接国内企业与南亚东南亚市场的‘桥梁’，让更多企业借助‘一带一路’东风实现高质量出海。”随着研究中心各项服务的落地推进，有望充分释放昆明的枢纽优势与云南的资源潜力，为区域对外开放注入新动能，助力更多中国企业在国际市场行稳致远。

        The successful unveiling marks a decisive step forward for Yunnan in building a full-spectrum service ecosystem for Chinese companies going global. “We will start from Kunming and turn the Research Center into a bridge linking domestic enterprises with South and Southeast Asian markets, enabling more companies to ride the Belt and Road tailwind and go global in a high-quality way,” said Mr. Zhang Hongbin, General Manager of Jingyu Cultural Tourism’s Yunnan office. As the Center’s service portfolio rolls out, it is expected to unlock Kunming’s hub advantages and Yunnan’s resource endowment, inject new momentum into the region’s opening-up, and help an increasing number of Chinese businesses sail steadily and far in international waters.

      未来，随着研究中心和高峰论坛各项工作的不断推进，有望吸引更多的企业参与到“一带一路”建设中来，为企业出海创造更多的机遇和空间，助力中国企业在国际市场上实现更大的发展。

        As the Research Center and the summit forum move forward, they are poised to draw more companies into the Belt and Road endeavor, create wider opportunities and greater room for outbound expansion, and propel Chinese enterprises toward larger footprints in the global marketplace.